4 Advantages of Using LongTail Keywords.

1. You will have less competition for your ads. By using longtail keywords like Dog that is pretty broad on Google there are about 500,000,000 entries, so lets go to Labrador Dog this narrows it down to 358,000 entries, much better. Ok now as far as I know there are several colors of Labs so lets pick one. How about Chocolate Labrador Dog this is a long tail keyword there are 271,000 entries. So the more you can narrow down your niche in the keywords the more traffic you can get and the less competition you will have for your ads. You could also add like training or breeder or kennel to narrow it even further.

2. If someone puts a phrase in the search engine that tells us they are looking to buy. The general keywords usually gets lookers where as the longer phrases tells us they are looking for something specific and are probably ready to buy.
What this is saying is that with general keywords people maybe just want to learn something about dogs so they type in dogs, but if they are really interested in a Chocolate Lab they are probably more serious about buying a chocolate lab or information on a chocolate lab. Another way to say it is if you are interested in buying a camera you probably already know the make and model and ever thing about that camera so you will go on Google and put that information into the search engine and who ever has that information in their ad will be the one that will get that sale possibly. That is why you want to think like the buyer. Do lots of fine-tuning.

3. If you are doing PPC the bids will be lower with long tail keywords. With the Pay Per Click bids dog will be one of the more expensive keywords where as Chocolate Labrador will be much less as the chart shows below.


4. CTR & CR’s will more then likely be much higher. CTR is your Click Thru Rate, this determines your keyword quality score. The number of clicks your ad receives is divided by the number of times your ad is shown. An advantage of using longtail keywords is that the click thru you receive is a very targeted visitor and you could consider them a “warm market lead” because of the long tail keyword phrase you used. This would make your Click Thru Rate much higher and more potential of higher sales conversion.